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   ULYSSE NARDIN

   Athens Innovation pioneer

Pursuit is outstanding, ceaseless innovation is Athenian watch

Promote the group professional ability, get the upper hand of that assures product quality a magic weapon

Get with innovation science and technology run advanced tabulation, it is spokesman with product itself

The buccal mouth according to legend that uses consumer offers best product for consumer

It is the think that Athens expresses the management in Chinese market

Found from 1846 up to now, athens is expressed (Ulysse Nardin) had taken a half century, as Switzerland one of 10 big lists Athenian watch, in its Heng Jiuchang‘s far setting falls, masterly tabulation craft reachs the capacity of innovation, had become the pronoun that Athens expresses. Devote oneself to the breakthrough of horological craft and continuous originality, form Athens to express the main drive element of brand value and classical tabulation craft just about.

1985, athenian watch rolls out the Galilean star that names with great physicist and anthropologist Galileo dish wrist watch, this wrist is expressed more included world of golden family name the record in Feburary 1988; 1988 year, athenian watch rolls out Copernicus to run appearance wrist list, in order to commemorate this polish astronomer; 1992 year, athenian watch rolls out Ke Bo to strap astronomy wrist to express, in order to praise this Germany astronomer, finish “ chronometer 3 paces music “ wrist expresses series. Once roll out, lifted in chronometer bound a series of tornado.

On August 9, 2009, museum of Shenyang the Imperial Palace includes holding first degrees the item enamel coloured drawing or pattern, swiss Athens is expressed “ the Temple of Heaven “ watch of coloured drawing or pattern of wire inlay enamel, with Great Master of coloured drawing or pattern history of China of masterly and manual scale symbolizes building the Temple of Heaven, let Athenian watch obtain the special honour that wrist of holding of museum of first Shenyang the Imperial Palace expresses, become Shenyang the Imperial Palace permanent collect. That day, athenian watch holds grand ceremony giving a list at museum of Shenyang the Imperial Palace especially, express general manager of big China division Mr Yan Tingpeng by Athens MUSEE of a number “ the Temple of Heaven “ watch of coloured drawing or pattern of wire inlay enamel donates Shenyang the Imperial Palace, acting descendants of for generations of later ages allowing day all but at Shenyang the Imperial Palace, view and admire this to come to record China with surface of enamel of “ of “ the Temple of Heaven only watch of coloured drawing or pattern of wire inlay enamel. In mobile spot, general manager of big China division Mr Yan Tingpeng that we had favour to interview Athens to express, tell about the romaunt of Athenian watch for us.

Excelsior add is written brilliant

Mangazine · famous brand: From 2004 year Athenian watch enters China, athens expresses the progress that values Chinese market very much all the time, because the price of Athenian watch does not poor, face China‘s tremendous spending potential, the consumer reliance Athens that how guides China, buy Athens?

Yan Tingpeng: The 5 that Athenian watch enters China year time, develop very quickly, we move with the product consumer, athenian watch has perfect tabulation technology, product itself is his spokesman, buccal mouth according to legend, if allusive in cate culture, athens is expressed even if offer the epicure of best “ beef “ for deadbeat.

Mangazine · famous brand: Athens is expressed all the time since take new material seriously very much apply, in order to improve product performance, can you become some of explanation to our reader?

Yan Tingpeng: Athens expresses the uses a respect to express in wrist heart in new material: Hairspring, balance and vertical,capture implement on used silicon, the reason is silicon very light, and wear away not easily, and can antimagnetic, strengthened the endurance of watch. The stylist that Athens expresses people still continueing hard, use silicon raw material in more spare partses.

Mangazine · famous brand: How does Athenian wrist express the after service system that builds his? What kind of service will consumer obtain?

Yan Tingpeng: Because Athenian watch makes a process very rigorous, the maintenance capacity in Chinese market is not much, our maintenance master worker can arrive every year Swiss recieve training, issue corresponding letter by recieve training plan, at present we established maintenance center in Shanghai only, consumer bought Athens to once appear,be expressed problem, we can be expressed by professional personage adversary as soon as possible undertake checking an analysis, maintenance cycle is 3 months about, the guest that buys Athenian list accepts most professional person to help them solve a problem.

Mangazine · famous brand: What is the biggest challenge that Athenian wrist watch faced in China 2009?

Yan Tingpeng: Suffer the effect of economic crisis, whole industry is very low-key first half of the year, each brand can increase second half of the year propagandist strength, do the activity of all sorts of types, because Athenian watch spreads investment in the market of Chinese market finite, so, our second half of the year must look for a few pairs, more essence of life is accurate a group of things with common features group will do the activity that a few have Athenian distinguishing feature, we will begin to part to hold Swiss Athens to express coloured drawing or pattern of wire inlay enamel to exhibit respectively in the city such as Xi‘an, Taiyuan, Shenyang in June from this year.