2009 21st Century Deluxe Report” by the China Business newspaper leader, “21st Century Business Herald” Join the world’s leading market research group Ipsos (IPSOS), Fudan University – Bocconi fashion andLuxuryManagement project co-sponsored, is aimed at the “21st Century Business Herald” core audience of business people on behalf of the Chinese high-end high-end consumer research activities.(And the original Financial News)
High-end consumer, men and women are different
(And the original Financial News)
“2009 21st Century Deluxe Report” shows that in China high-end business crowd in the men still occupy a major proportion, of which 25 to 29 age group accounts for about one-fourth of all high-end business people. This shows that in China, high-end business people are becoming younger and younger.
(And the original Financial News)
Take account of income from the proportion of women consumers will spend more than income for the purchase of luxury goods into the three, significantly higher than male consumers. In addition, the annual income of 30-50 million consumers in luxury goods consumption to income ratio is also significantly higher than the 50 million or more annual income of the respondents.
(And the original Financial News)
From these populations of concern to the information about the way women are more concerned about fashion than men of information, the annual income of 30-50 million young business people than the annual income of 50 million or more, people are more concerned about fashion. The new force is China’s luxury market, spending initiatives.
(And the original Financial News)
In addition, we can see that for men, business peopleFinanceInformation regarding more concerned than women. Annual income of the population of 50 million or more, year over year revenue between 30-50 million people on the financial aspects of a higher degree of concern about the information inputs.
(And the original Financial News)
Business people in the luxury-loving men and women there are also significant differences. Watches, jewelry, cars and other high-end business people is the most essential goods. In the luxury category, with 86% of the respondents considered the watch is a must have item. And whether it is for themselves or as a business contact to purchase the gifts, “watches” are a unique choice. From the men and women to buy luxury goods category, the men in each category of luxury goods to “watch” the highest preference, but for all other categories of luxury goods is not as women, so preference. And women’s enthusiasm for the degree of luxury was significantly higher than men.
(And the original Financial News)